Digital Marketing is Critical

Our new online social environment has given companies ways to connect with their customers that did not exist before. It’s such an exciting time for small businesses! You no longer have to pay huge amounts in advertising with hopes that your message will resonate. Now you can engage with your ideal customers in a conversation and connect on a more personal level. This turns your loyal customers into passionate fans that can help spread the message about your business.

If you are not participating in digital marketing including email campaigns and social media, you are missing out.

It can be confusing and difficult to know where to start. What is a hashtag anyway? But, we’re here to help. When you look at digital marketing as a way to access, build and nurture your online community by telling your story, it makes more sense. By really knowing who your target market and ideal customers are you can create a community of followers who will support your business and help you grow. Sharing your story on social media platforms such as Facebook, Twitter, Google+, Pinterest, LinkedIn and YouTube lets you develop a relationship with your customer base that is genuine and long-lasting.

So how do we help? We start by getting to know your business and ideal customers. From there we will develop a targeted digital marketing strategy that will speak directly to your potential customers. Not every business needs to be on the same networks so we will help you figure out what works best for you. Just know that it is virtually impossible to succeed long term without an online presence.

But, why wouldn’t you want to be online? By providing your customers or clients with valuable information and engaging where they are, you’re building a relationship that encourages brand loyalty, increased word-of-mouth advertising and repeat business.

After assessing your current online presence and business model, we will make recommendations on the best way for you to reach your target audience with digital marketing. It could be anything from email or text messaging to Twitter, Facebook or YouTube based on your needs. Maybe it’s best for you to start an email campaign to recognize client birthdays or the anniversary of their first purchase. Your customized digital marketing plan could include client-specific coupons, newsletters, starting or improving your blog, specials or other promotions that matter to your customers.

The goal is to evaluate what will resonate with your customers and measure those results to see what works best.